Business Challenge Summary

Cello Cheese, a specialty cheese brand, embarked on a brand repositioning journey in the summer of 2020 to boost in-store sales, enhance brand awareness, and expand distribution through an improved digital presence. While envisioning a revamped website and a strategic focus on SEO, they sought expertise in food and beverage digital marketing to bring their vision to life.

Solution

&Marketing’s Food & Beverage Marketing Approach

Phase 1: Website Upgrade

  • Transferred all content to a modern WordPress site with enhanced functionalities like a chatbot and front-end builder for internal content updates.
  • Applied the Storytelling & Branding framework to refine messaging, layout, and navigation, thereby improving user experience and SEO.

Phase 2: Content Strategy

  • Conducted a comprehensive Business Intelligence analysis to inform content strategy.
  • Recommendations included keyword optimization, identification of non-branded keywords, and strategies for differentiation.
  • Developed a monthly content distribution strategy aligned with SEO best practices and target audience interests.
  • Created SEO-optimized blogs and email campaigns to engage consumers, position Cello Cheese as a thought leader, and compete effectively against online retailers.

Results

The implemented strategies yielded remarkable improvements in digital presence, awareness, and goal completions:

  • Organic Traffic: Increased by 215%.
  • Goal Conversion Rates: Saw a remarkable 214% increase.
  • Goal Completions: Increased by 98%.
  • Where to Buy Goal Conversion Rate: Rose by 262%.
  • Where to Buy Goal Completions: Increased by 128%.
  • Email Marketing: Achieved a notable 48% conversion rate.
  • Engagement Metrics: Pages per session increased by 14%, and average session duration surged by 69%.

Ongoing Support

Continued support included quarterly content calendar updates, recurring content creation, eBook development, email newsletters, social media content, and monthly analytics reports with actionable insights and recommendations.

Next Steps

Facing food and beverage marketing challenges of your own? Whether it’s refining your organic SEO strategy or enhancing your website, &Marketing is here to help. Contact us today to explore how we can elevate your brand’s digital presence and drive tangible results.

SEO

Related Posts ...